This evaluation sought to measure the latest reach, consumption and engagement of the Zathu brand audience of and with the brand, and to assess any self-reported outcomes on the audience due to their exposure to the Zathu brand. It was conducted in 14 districts and cities namely: Chitipa, Mzimba, Mzuzu City, Nkhotakota, Kasungu, Mchinji, Lilongwe, Lilongwe City, Machinga, Zomba, Zomba City, Blantyre, Blantyre City, and Nsanje.

The Comparative Evaluation targeted girls and boys aged 10-19 years, and men and women aged 20 years and above to whom a questionnaire was administered. On the other hand, the Behaviour Change component of the Evaluation targeted girls aged 15-19 years who are regular consumers of Zathu Pa Wailesi, one of the platforms of the Zathu brand to whom a questionnaire was also administered. Both components registered a total of 2099 interviews. Data collection was carried out in December 2019 and January 2020.

This evaluation was commissioned and funded by Girl Effect, the proprietor of the Zathu brand. For this evaluation, IPOR made contributions towards questionnaire development, translated questionnaires, obtained ethical clearance, developed enumerator training materials, conducted enumerator recruitment and training, and collected and cleaned data.